When we list a property, we immediately
implement a comprehensive marketing plan that produces fast results
for our clients. Our strategy is guided by
3 objectives: speed, quality, and broad exposure. We design a customized program for each property
using the following techniques:
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- The Internet
With all our properties listed in the central MLS database, our Internet strategy provides clients with dynamic virtual tours and exposure to millions of buyers around the world. Listings are posted on our own website as well as those of our partners, including ERA.com, Pardoe.com abd Realtor.com.
- Print Materials
We promote our listings to the buying public, real estate companies and agents with the best print materials available. We produce glossy brochures, flyers and direct mail cards for every listing - ensuring quality marketing exposure for our clients.
- Advertising
We advertise our listings through a diverse group of publications with local touch and international reach. Our customized advertising plan for each listing may include exposure in publications such as the Washingtonian, Home & Design, Architectural Digest, Washington Life and the Washington Post Real Estate section.
- Coldwell Banker Residential Brokerage Worldwide Resources
We market listings through an extensive international marketing network with our corporate parent companies and affiliate network. We utilize all of the available resources to provide comprehensive market reach and services to our clients.
- Agent Networking
We also work closely with buyer agents to locate and pre-qualify potential buyers.
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